DESIGN SYSTEM · V1.0
MONOCHROME + ONE ACCENT
Brand identity for Scuttlebug — private-equity healthcare-data intelligence,
built on the private record. Monochrome ink-on-paper + one electric-blue accent, monospace
labelling, Bloomberg-terminal precision. Everything below is true vector, themeable, and
re-generatable from its parametric source.
01Design BibleThe full system — logo, colour, type, mark, icons, pattern, data-viz, atoms, reading marks, monogram.
02Applied — Home PageThe identity applied to the product home / dashboard. Toggle data-theme.
03Key VisualPoster-format hero. "The right data. The right context."
04Citation CardOG / social card format.
05UI AtomsBadges & buttons, light + dark, with states.
06Icon Set12 icons on one optical grid.